Zhanna Meirembayeva is a successful businesswoman and the founder of the Mrs. Globe Kazakhstan platform in Kazakhstan. In this interview, she shares her thoughts on how the project helps women overcome stereotypes and unlock their potential, as well as reflects on her life values embodied in the restaurant business.

How do you think the Mrs. Globe platform in Kazakhstan helps women unlock their potential and believe in themselves? What results would you like to achieve through this project?

To build a happy, harmonious life, we women are often held back by fears, conventions, and stereotypes that have formed over the years. We stop believing in ourselves and feel unable to change the future. We drift along, watching other people’s beautiful lives and successes on social media, merely dreaming — and sometimes even stopping ourselves from dreaming, becoming accustomed to a sense of hopelessness.

Mrs. Globe in Kazakhstan is more than just a beauty pageant. I created a platform that helps women unlock their potential and believe in their own strength. Within the project, participants work with international speakers, professional trainers, and coaches who help women expand their boundaries and recognize their uniqueness.

This is a community where women support one another, share experiences and knowledge, develop their talents, and gain confidence. The goal of our project is to inspire every woman to believe in her uniqueness and to boldly pursue her dreams, regardless of any obstacles.

What do you focus on when selecting participants for Mrs. Globe, beyond external beauty? What qualities matter most to you?

When selecting participants, we look not only at external beauty but also at inner strength, intelligence, and a passion for life. We value qualities that help women become leaders within their communities and inspire others to grow and achieve self-realization.

Tell us how the idea of the restaurant business came about and how it reflects your life values connected with the beauty and taste of life.

The restaurant business became, for me, an embodiment of my life values — connected with family, the joy of life, and, of course, beauty. It is a place where people can enjoy good food, a cozy atmosphere, and lively conversation. Just as in the world of beauty, harmony and inspiration are essential in the restaurant business — creating a space where every guest feels special and truly valued.