In this interview, we have the opportunity to speak with Svitlana, the founder and lead designer of SVEKA Design, about her new reality show “SVEKA design world.” Svitlana shares how the idea for this project came about and talks about the daily challenges and innovative solutions in the field of interior design.

Svitlana also explains how she integrates cultural nuances and works with contractors in one of the most ambitious countries in the world. We will also learn about the exclusive SVEKA Design projects that will be featured in the show, as well as plans for expanding the business internationally.

Svitlana, tell us about your new reality show. How did the idea to create this show come about?

The idea to create the reality show “SVEKA design world” came from a desire to show the real life of interior designers and the realities of working in one of the most dynamic and ambitious countries in the world. We wanted to share with viewers our daily challenges, innovative solutions, and the cultural nuances we encounter. Additionally, we aim to inspire young designers and demonstrate how we create unique interiors on a global level.

What will viewers be able to see in your show? What aspects of the design process do you plan to highlight?

Viewers will be able to see behind-the-scenes work of designers, starting from the initial planning stages and continuing through to project completion. We will showcase all stages of the design process, including material selection, collaboration with contractors, solving unforeseen problems, and creating unique design solutions.

Special attention will be paid to working with clients and integrating their wishes into the projects.

You also plan to showcase the experience of other designers working in Dubai. How will this help viewers better understand interior design?

By showcasing the experience of other designers working in Dubai, we want to provide viewers with diverse perspectives and a deeper understanding of the interior creation process. This will allow them to see different working styles, problem-solving methods, and design approaches.

Viewers will also learn about innovative techniques and trends used in various projects.

How does filming the reality show affect your work and the work of your team?

Filming a reality show adds a new level of challenge to our work, requiring additional planning and organization to balance filming with daily operations.

However, it also gives the team an opportunity to showcase their work to a wide audience, share experiences, and inspire others. We see this as a great chance to demonstrate our creativity and professionalism.

Tell us about your plans for business expansion. What new horizons do you plan to conquer?

We plan to continue expanding our horizons by working on projects not only in the UAE, Kazakhstan, and Ukraine, but also in other countries around the world.

We strive for continuous development and improvement to remain at the forefront of the design industry. Our plans include opening new offices, expanding the team, and implementing innovative technologies to create even more unique and impressive interiors.