Vietnam’s major travel hubs opened 2026 on a confident note, as New Year holiday travel and spending surged nationwide, underscoring the country’s growing appeal as a regional tourism powerhouse.

Over the four-day New Year break, Ho Chi Minh City, Da Nang, Hanoi, Quang Ninh, and Lam Dong each generated more than $40 million in tourism revenue. According to the Vietnam National Authority of Tourism, Ho Chi Minh City led the country in both visitor numbers and receipts, welcoming an estimated 1.24 million travelers. Average hotel occupancy reached 75 percent, while total tourism revenue exceeded $104 million.

Da Nang followed closely, delivering a standout holiday performance with tourism receipts estimated at $97.8 million. The coastal city welcomed approximately 345,000 international visitors—more than half of total arrivals. Beachfront hotels in the four- and five-star segment reported occupancy rates between 80 and 90 percent, reflecting strong demand for premium leisure travel.

Local authorities attributed the growth to the full restoration of international flight routes, large-scale New Year countdown celebrations, diversified promotional campaigns, and favorable weather conditions—an alignment that proved decisive during the peak travel period.

Hanoi recorded similarly robust figures, hosting around 630,000 visitors over the holiday and generating an estimated $84 million in tourism revenue. Average hotel occupancy across the capital reached nearly 74 percent.

In Quang Ninh, the extended holiday encouraged longer stays, with peak demand concentrated in the first three days. From December 31 to January 4, the province welcomed approximately 657,000 visitors, including 218,000 overnight guests, generating close to $65 million in tourism revenue.

Lam Dong also reported a buoyant holiday season. Provincial officials estimated total arrivals at around 650,000, with tourism revenue reaching $48 million—placing Lam Dong among the top five localities to surpass the $40 million mark during the New Year period.

Several other destinations posted solid results. An Giang welcomed nearly 350,000 visitors, with average hotel occupancy at 61.65 percent and tourism revenue estimated at $34.4 million. Nghe An reported a similar number of arrivals, generating approximately $35.4 million.

Ninh Binh continued to strengthen its reputation as a world heritage destination, welcoming 723,000 visitors, including 178,000 international travelers, and recording tourism revenue of about $31.8 million.

Meanwhile, Quang Tri attracted approximately 120,000 visitors, among them an estimated 4,500 international tourists primarily from the United States, Australia, Europe, and Northeast Asia. Tourism revenue reached roughly $5.5 million, with average hotel occupancy at 45 percent, rising to around 70 percent in key tourism zones.

Additional destinations also saw notable holiday traffic, including Hue with 85,000 arrivals and Ca Mau with approximately 151,000 visitors—rounding out a New Year season that signaled strong momentum for Vietnam’s tourism industry in 2026.